BRAND TV

 

Good branding involves more than persuasive story telling. Maximum effectiveness requires “story building". This campaign, for instance, followed an initial effort to create awareness around a new name (beginning with TV at bottom of page). Then, drawing upon the equity of a beloved community bank, the bank promoted top-tier product and access capabilities. Further building out this story is the bank’s promotional landing page

 

These spots were produced to introduce a new bank name brought about by a merger between Union Bank & Trust and First Market Bank. The tag: "Is it so wrong to love a bank?" is both topical and indicative of the community bank's customer appeal in recent surveys.

RADIO

We employ a theater-of-the-mind approach to product promotion:

Extinct

Buzzer

You've Got Bankability

Loans in 30 seconds

Cross Examined