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Tuesday
Apr132010

Ad agency Boisseau Partners is now Alder & Associates.

Richmond – April 13, 2010 – Boisseau Partners, a full-service marketing and advertising agency, is now doing business as Alder & Associates under the leadership of Bart Alder, who became the firm’s principal owner in 2009.                 

The agency will continue to focus on creative problem solving for financial, business and professional services firms. Most recently the firm has focused on the new brand launch for its client Union First Market Bankshares.

“Boisseau Partners founder Pete Boisseau and I have been working this past year to coordinate the ownership transition so that I could put my stamp on the agency,” said Alder, who is president and creative director.  Alder says Boisseau is not retiring but will operate a consulting business in the area of marketing communications with a concentration in public relations and public affairs. Boisseau will still be involved with Alder & Associates in a consulting capacity.

Alder previously held top creative director positions at Hunton & Williams LLP and SunTrust Bank. He served as senior communications manager for the top 50 global law firm and vice president and manager of advertising for Michigan National Bank, United Virginia Bank, Crestar Bank and SunTrust.

“Ten years marketing a firm of 1,000 attorneys and 12 serving as manager of an in-house agency-of-record for two top US banks gives me a unique perspective in leading a marketing communications agency,” Alder said.

“Our clients expect us to be smart and creative in their world. As they get more and more sophisticated in their outreach efforts, they’ve challenged us to deliver innovative strategies and creative opportunities in a unique way. It’s what we do. It’s our ‘sweet spot,’” he added.

The agency remains in The Ironfronts, a historic building in the financial district, at 1011 East Main St., Suite 310.

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Alder & Associates is a full service marketing, advertising and public relations agency serving the needs of financial, business and professional services firms. Client work includes financial services, insurance, legal, urban development, funeral services, floor manufacturing, health and educational services. You can visit the agency website at www.alderads.com. Staff phone extensions remain the same and emails will redirect, but will begin to use the new website URL (e.g.bart@alderads.com).



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