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May132010

Ad agency, Alder & Associates adds SVP–Marketing Services.

Richmond, May 11, 2010—Gary Paul Paganne has joined Alder & Associates as Senior Vice President for Marketing Services. Alder & Associates is an award-winning, full-service marketing and advertising agency located on Main Street in Richmond’s financial district. The agency recently launched a new branding campaign for Union First Market Bankshares.
 
Paganne was previously with Genworth Financial’s Long Term Care Insurance Division as a Communications Leader. Prior to Genworth, he was a Group Brand Manager at Capital One. He holds a Masters of Business Administration from New York University and his experience includes product development and strategic marketing positions at New York City banks. In his new role, he will act as account executive for current agency clients as well focus on creative business solutions for consumer, financial, and professional services firms.

Agency owner and president Bart Alder is pleased to welcome Gary. “Gary has been growing businesses for over 20 years. He brings a wealth of knowledge in helping our agency grow and in helping our clients strategically, as they become more and more sophisticated in their outreach efforts."

Gary can be reached at gary@alderads.com or at 804-775-2184 x104.

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About Alder & Associates
Alder & Associates is a full service marketing, advertising and public relations agency whose strengths include strategic, creative, and cost-efficient marketing solutions that can help grow your business.  Our clients and work includes financial services, insurance, legal, urban development, and other professional services and consumer product firms. Visit the agency online at www.alderads.com.

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