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Wednesday
Oct122011

“You & Union” Campaign Launches

Union First Market Bank, Virginia’s largest community bank, recently launched a new 12 week TV, print, Internet, and outdoor advertising campaign on October 2, developed by ad agency Alder & Associates of Richmond Va.

The campaign’s goal is to heighten consumer awareness of the many bank delivery alternatives Union’s customers can enjoy, making it possible to “bank when, where, and how they want.”

The new campaign, preceded by a 10-week print and radio campaign promoting Union’s free checking accounts, was in response to recent media coverage of mega-bank high checking and debit card fees. The new, expanded campaign illustrates how consumers can enjoy text, mobile, online, and telephone banking at Union as well as more traditional bank services – and free checking too. A new micro-site (www.bankatunion.com/youandunion) offers several vignettes that provide actual examples and additional information.

“We want consumers to keep Union top-of-mind when seeking banking convenience either in the form of technology-driven banking or the person-to-person banking that has distinguished Union” says Bart Alder, Creative Director and President of Alder & Associates.